At Parse, we build data visualizations, dashboards, and tools that inform, clarify, and empower.
About Parse
Parse Studio is a woman-founded data and design firm based in Durham, North Carolina. We help teams make sense of data, shape it into clear tools, and share it in ways that resonate. Whether you’re swimming in spreadsheets or just getting started, we’ll meet you where you are with practical support and thoughtful design.
What we offer
Design & Planning
Whether you’re starting from scratch or looking to bring order to existing data, we help you build the systems, structures, and workflows that turn information into insight. Our goal is to set you up for success with tools and strategies that make it easier to collect, manage, and use your data with confidence.
Dashboards
We design dashboards that work — clear, intuitive, and built with your goals in mind. From initial planning to launch, we focus on creating tools you’ll actually use: responsive, reliable, and tailored to the way your team thinks and works.
Data Storytelling
When there’s rich data and a deeper story to tell, we bring data to life through the people, places, and histories it reveals. Data storytelling combines numbers with narrative, media, and memory to bring the context behind the data into focus — so what matters most doesn't get lost in the charts.
Parse was founded by Bethany Chappel, a visual thinker and analyst. With over 15 years of experience, she brings deep expertise in quantitative research, analytics, and data visualization. Her work spans education, healthcare, government, politics, and more — and is always grounded in the belief that good data work empowers people to ask better questions, make informed decisions, and take meaningful action.Parse is growing with intention, by partnering with clients who value clarity and impact. We believe in efficient systems, data with resonance, and design that invites understanding. More than anything, we care about creating work that feels useful, beautiful, and true.We’d love to collaborate with you.